Experienced marketer, Dawn Theaker has joined The QHotels Collection as the new Meetings & Events Marketing Manager.
The news comes as the group continues refurbishment investments across the hotels with a specific focus on facilities for meetings and events.
Dawn’s career history spans over 25 years in the tourism and leisure industry, having previously worked for the Yorkshire Tourist Board, Northern Ballet Theatre and The National Railway Museum. Most recently Dawn has worked for Best Western Hotels & Resorts, managing all B2B and property acquisition marketing for over six years.
Dawn joins the team at The QHotels Collection with fresh ideas to champion the next phase for the brand within the M&E sector. Following the success at the recent M&IT Awards where the group won Best Hotel Brand, priorities are now fully engaged in shaping 2023 and beyond.
She will be leading on new MICE campaigns and initiatives across the entire hotel portfolio as the company roll out their next stage of investments, aiming to be leaders in the industry for event space, facilities and client service.
With a wealth of experience, a creative approach and passion for the product, the team are thrilled to have Dawn Theaker on board as the brand continues to create ‘meaningful connections’ with teams and guests.
Speaking on her appointment, Dawn said, “I’m delighted to be working alongside such industry experts. Across the whole portfolio, The QHotels Collection family are so passionate about the brand and vision. Coming out of a difficult few years, now is the time to be creative, shout about our venues and the breadth of what we can offer for guests and delegates.
'With a very impressive portfolio to market, I’m very excited to develop campaign plans that support toward ambitious targets for meeting and events revenue. We have lots of exciting projects in the pipeline including the rebranding and positioning of our C&E Rewards Programme and launching Norton Park’s refurbished Manor House for exclusive use.”
Aiming to recognise and reward new and existing corporate clients, The QHotels Collection is currently offering double points on their existing loyalty scheme for event bookings made before the end of the year.
The QHotels Collection, specialists within the corporate events sector, boast 21 hotels & resorts across the UK with state-of-the-art facilities. With various adaptable event spaces, the collection caters for intimate board meetings, high footfall exhibitions, interactive away days and impressive high-production conferences from 10 to 1,500 delegates. To explore meetings & events at The QHotels Collection,