QHotels plans multi-million pound investment in fitness & health club portfolio


The QHotels Collection has announced a multi-million pound investment across its fitness and health club portfolio at 18 of its 21 hotels, promising guests and the local communities a massive health and fitness boost.

Working with industry leader Life Fitness, the group is rolling out a major investment programme as they fulfil their vision to make its hotels the ‘best fitness offering hotel group’ in the country.

The plan includes new technology, the latest equipment, personalised training and immersive workout experiences that will spearhead the fitness development of people throughout the UK.

New cardiovascular equipment is being installed plus the latest technology - including mobile apps that will allow people to track their fitness and workouts - and personalised fitness on-demand programmes as part of the experience.

Top of the range equipment will provide state-of-the art gyms and the professional expertise to work with everyone experiencing the hotel’s fitness opportunity to ensure health, wellbeing, training and personal goals are met in a safe, secure and supported environment.

The ambitious project is being delivered with partner Life Fitness who have spent fifty years creating equipment and experiences for amateurs through to professionals alike around the world. Their equipment is used by the Lawn Tennis Association and their Wimbledon contenders and major sporting facilities and talent globally.

Speaking of the partnership, Jodi Phillips, UK Business Development and Hospitality Manager of Life Fitness said, “We’re thrilled to be able to provide equipment and programming to The QHotels Collection’s gyms that will provide its guests with premium, effective exercise experiences.

'At Life Fitness, we pride ourselves on working with our partners to understand their vision and requirements, then bringing these to life with our wide range of solutions. We have seen an increase in people wanting more ‘On Demand’ sessions and personalised programmes when they visit a fitness suite, and we’re pleased that The QHotels Collection vision reflects this, too.

'To meet this requirement, we’ve installed a range of equipment to meet the demands of all exercisers, including the Synrgy360’s for functional workouts, rowing machines that allow racing others, a range of strength training stations, and various cardio lines with our SE3HD console that provide ‘On Demand’ workouts for users to get the most from their sessions.”

Commenting on the investment in fitness for The QHotels Collection, Golf, Leisure & Spa Director Keith Pickard said, “It has always been our desire to offer the best gyms, fitness and leisure activities in the country. Now after 18 months of planning and looking for the perfect partner, that vision is real. This will also be our biggest investment in over two decades and the best you can get.

“We are introducing an anytime, to suit your needs gym and training facility for everyone and at the highest level of coaching and with the best equipment. Many high profile athletes and celebrities are training with some of the high level equipment we are featuring in our gyms.

“We believe it is the responsibility of everyone in the hospitality industry to ensure that guests and our local community have the facilities to help them take care of their bodies and their health, especially after the pandemic and what we have all been through. Our multi-million pound investment, which begins its roll out this month, will ensure that we are playing our part in that hospitality promise.”