Chelsea Football Club has rebranded its hospitality and events business as ‘Club Chelsea’, the first phase of a wider project that will provide a club for like-minded people to explore a world of culture, art and entertainment beyond football.
As well as having a new visual brand, Club Chelsea covers matchday and non-matchday hospitality and events and includes new benefits for members such as exclusive invitations throughout the year, additional tickets, discounts, non-matchday events, networking opportunities and access to premium location seats at matches in the UK and abroad.
New sophisticated gold and navy ‘Club Chelsea’ signage is now displayed throughout the stadium along with new artwork in each of the lounges and public areas, paying homage to the evolution of the stadium over the years.
Simon Hunter, head of venue and development, commented, “I am pleased to announce the launch of the first phase of the new Club Chelsea sub-brand. From our award-winning food to our one-to-one service, we are always striving to give our consumers the very best hospitality experiences. Club Chelsea continues to position itself as one of London’s most complete venues for hospitality and events.”
Club Chelsea boasts 25 function rooms and 60 syndicate rooms and offers exhilarating team building add-ons including an interactive golf experience and Escape Rooms packages.
The rebranding strengthens Chelsea Football Club’s positioning as one of the most comprehensive sporting venues in London, offering versatile meetings, events and hospitality spaces including music venue Under the Bridge and the Chelsea FC Museum as well as two luxury hotels, onsite restaurant Frankie’s Sports Bar & Grill, the Chelsea Health Club & Spa and an onsite private car park within its 11 acre site just two minutes’ walk from Fulham Broadway underground station.