As temperatures hit over 30C across parts of the UK, sales of Jude's Ice Cream have soared as the nation tries to keep cool.
Chow Mezger, Managing Director, commented, “May and then June were both record breaking months for Jude’s, and we expect July to be the same again. For example in the past two weeks we have been selling approximately 4 times our standard volume of our signature Salted Caramel flavour.
'The weather has also been fantastic for new flavour launches: normally it can take up to a year to establish a new flavour with shoppers. However our new Vanilla Clotted Cream flavour is already challenging Salted Caramel for the top spot.”
Jude’s ice cream is created from the brand's dairy in Hampshire, using the milk to make up the firm's traditional crème anglaise base, flavoured with the best natural ingredients.
Jude’s can be found on the shelves of the country’s best supermarkets, independent cinemas and many a top-notch restaurant.