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Rudys Vegan Butcher launches in Selfridges Foodhall ahead of more openings

Following the viral success of Rudy’s Vegan Butcher, the UK’s first permanent vegan butcher which opened its doors in Islington last year, the team behind the cult plant-based brand is bringing its signature cruelty-free cuts to central London, with a new counter at world-renowned department store, Selfridges.

The brand-new butcher, open seven days a week in Selfridges Foodhall, features a butcher counter, deli range and Rudy’s Vegan Diner signature dishes to-go.

On the butcher’s slab is a unique selection of mock meats including baycon, black puddin’, soysage patties and racks of jack fruit ‘ribs’ alongside new charcuterie, exclusive to the Oxford Street store. Choices include meat-free mortadella and merguez, spiced pastrami and peppered salami, weighed and sliced at the counter.

Customers can also enjoy Rudy’s Vegan Diner signature dishes to-go from £6 with choices such as the brand’s famous Rudy’s Ruben’z, a spectacular sandwich stacked high with plant-based pastrami, pickles, crispy onions and Russian dressing; Mac & Cheeze and a Veatball Sub alongside a seasonal plant-based pie of the day.

The opening of Rudy’s Vegan Butcher at Selfridges falls in line with Project Earth, the retailer’s on-going sustainability initiative which aims to increase its range of plant based options, as well as committing to providing a 100% organic meat offer across all of Selfridges Foodhalls and restaurants by 2025.

The Rudy’s brand began with the original vegan diner in Camden’s Stable Market back in 2018 with a second diner opening in Islington later this month. The Selfridges Rudy’s Vegan Butcher is the second in the group (the first opened in Islington last November)

Rudy’s plans to open 3-4 more sites in the next 12 months.