Following the viral success of Rudy’s Vegan Butcher, the UK’s first permanent vegan butcher which opened its doors in Islington last year, the team behind the cult plant-based brand is bringing its signature cruelty-free cuts to central London, with a new counter at world-renowned department store, Selfridges.
The brand-new butcher, open seven days a week in Selfridges Foodhall, features a butcher counter, deli range and Rudy’s Vegan Diner signature dishes to-go.
On the butcher’s slab is a unique selection of mock meats including baycon, black puddin’, soysage patties and racks of jack fruit ‘ribs’ alongside new charcuterie, exclusive to the Oxford Street store. Choices include meat-free mortadella and merguez, spiced pastrami and peppered salami, weighed and sliced at the counter.
Customers can also enjoy Rudy’s Vegan Diner signature dishes to-go from £6 with choices such as the brand’s famous Rudy’s Ruben’z, a spectacular sandwich stacked high with plant-based pastrami, pickles, crispy onions and Russian dressing; Mac & Cheeze and a Veatball Sub alongside a seasonal plant-based pie of the day.
The opening of Rudy’s Vegan Butcher at Selfridges falls in line with Project Earth, the retailer’s on-going sustainability initiative which aims to increase its range of plant based options, as well as committing to providing a 100% organic meat offer across all of Selfridges Foodhalls and restaurants by 2025.
The Rudy’s brand began with the original vegan diner in Camden’s Stable Market back in 2018 with a second diner opening in Islington later this month. The Selfridges Rudy’s Vegan Butcher is the second in the group (the first opened in Islington last November)
Rudy’s plans to open 3-4 more sites in the next 12 months.