Asda has announced its next move in bids to help feed children this summer, meaning kids across England and Wales can eat for just £1 at any time of day in Asda Cafés, seven days a week, with no minimum adult spend required.
To help tackle holiday hunger at a time when the cost-of-living is higher than ever, children aged 16 and under can access a hot or cold meal for just £1.
An Asda spokesperson said, “We know that families can find the summer holidays tough, and our customers are telling us that this year more than ever, they’re concerned about holiday hunger.
'With that in mind, we are so pleased to be able to offer children’s meals for just £1, with no minimum adult spend, to ensure that those who would normally rely on a school meal aren’t left without.”
The Kids Eat for £1 initiative is available all day, every day from 25 July until 4 September in England and Wales, as long as the Café is open and dependent on the store, a hot meal or cold meal, or both, will be on offer.
Baby food is also available as part of the initiative, with little ones able to enjoy a free pouch of Ella’s Kitchen baby food (70g pouch) in their local Asda Café.