Soil Association Certification has appointed Dominic Robinson to replace Martin Sawyer as its new Chief Executive Officer.
Dominic arrives with a wealth of experience in environmental and forestry organisations and has had a close working relationship with Soil Association Certification since 2018.
He joins Certification from Severn Trent Water where he was Head of Visitor Experience for five years, responsible for managing the public, land and assets across 30 reservoirs. Working with partners across the land management and recreation sector, Dominic secured capital investment to develop the sites for the benefit of customers, local communities and the environment.
Before this he was with Forestry England where he was responsible for certification of the 250,000ha public forest estate ensuring compliance with the UK Woodland Assurance Standard for FSC and PEFC certification.
Dominic said,“This is such an exciting time to be joining Soil Association Certification Ltd. The demand for sustainable products and the need for hallmarks that can be trusted has never been so strong and is only going to increase. I am proud to be part of such an esteemed organisation, working with a passionate team to realise the opportunities that lie ahead.”
“Key to my approach is to create connections, nurture relationships and build partnerships to achieve more together – for the benefit of people and the environment. I will be looking to bring this into the CEO position, seeking to work with producers, clients, retailers, certification bodies and consumers to increase the market share of organic and sustainable forest products as well as the continued growth of carbon markets and ecosystem services.”
Martin Sawyer retires from Soil Association Certification after seven years at the helm in which he has overseen many key developments and milestones not least the significant expansion of the organic and forestry businesses including the phenomenal performance and resilience of the Organic Market, which broke the £3bn mark in 2021.
Group CEO Helen Browning said, “I will miss Martin immensely. He has led SA Certification admirably for the last seven years and I welcomed his wise advice and constructive approach, his calmness and perspective, particularly in recent years through all the trials and tribulations of Brexit and Covid.
'I know that the whole organisation and our symbol holders will want to thank him for everything he has done for us, as I do. We wish him the very best for the future.”
“It is a big welcome to Dominic – who is already a good friend of the Soil Association and the team in the Certification business. I look forward to working with him and I know he will bring vast energy, novel perspectives and enthusiasm for the twists and turns ahead.”