Parkdean outranks key holiday providers in ringing endorsement for staycations

Parkdean Resorts, the UK’s largest holiday park operator, has been named the leading holiday provider for the month of March on a number of key research metrics, based on guest feedback scores, outperforming a number of leading domestic and international holiday providers within the sector.

The customer research recorded customer feedback scores for Parkdean Resorts, Center Parcs, Haven, Away Resorts, TUI, EasyJet and Jet2.

2022 represents an important benchmark for the UK’s booming staycation market. After two years of limited international travel due to COVID, overseas holidays are once again a realistic option for families.

However, with many respondents reporting better experiences at Parkdean’s 66 holiday parks than on overseas holidays, these results are good news for the local communities around the UK whose economies are so reliant on domestic tourism, and appear to demonstrate that the Great British Staycation is here to stay.

Parkdean Resorts has received consistently high ratings via all feedback channels, and outperformed all of its competitors on key metrics such as family-friendliness and affordability, as well as outperforming overseas competitors on how entertaining and environmentally friendly they are.

The results come off the back of a record year of guest feedback scores for the industry-leading holiday park operator, and demonstrates Parkdean Resorts’ continued commitment to delivering outstanding service.

Tens of thousands of guests provided feedback throughout the year, with scores in Q4 2021 peaking across Facebook (4.2 out of 5), Google (4.1), and Tripadvisor (4.0), showing just how happy holidaymakers have been with their visits.

The feedback also included record scores for value for money and activities, while 83% of people who visited Parkdean in 2021 said they would be likely to book again.

Catherine Lynn, Chief Customer Officer, said, “Creating memories and providing amazing guest experiences is at the heart of what we do as a business, so it’s fantastic to be recognised for this and to be outperforming other holiday providers.

'These results are down to our people, who can justifiably feel very proud of what they have achieved; they love their jobs and they love putting a smile on holidaymakers’ faces, delivering amazing experiences early on in the year.”