Accor advances global development strategy with robust line-up of launches

Worldwide hotel chain, Accor has today shared a summary of its 2021 development activities and growth outlook for 2022 and beyond.

Overall, Accor opened an impressive 288 hotels and resorts and 41,000 rooms in 2021. This brings Accor’s total global network, open and operating, to more than 5,300 hotels and 778,000 rooms with another 1,200+ properties and 214,000 rooms in the pipeline.

Accor’s global development and design & technical services teams achieved a 3% net growth rate in 2021, with more openings and signings than any global competitor across its historical top markets.

The company’s 2021 development performance was particularly strong in Europe, China, and the Middle East. Europe represented the number one market for Accor with 153 new hotels signed, representing 20% growth versus 2020.

Looking ahead to the remainder of 2022 and early 2023, Accor’s development and operations teams will open the doors at a myriad of new flagship properties throughout the group’s brand portfolio, including Raffles London at The OWO and Novotel Liverpool Paddington Village (CGI image pictured).

Agnès Roquefort, Global Chief Development Officer, said, “We are projecting an even higher pace of growth this year and are pleased to have resumed signing new hotels at a rate of one per day.

'We are extremely grateful to our development teams around the world who are doing a fantastic job of pushing projects forward, exceeding targets, and opening new doors – despite ongoing supply chain challenges, geo-political tensions, stringent health and safety regulations, and post-pandemic recoveries which continue at a varied pace.”