Shepherd Neame has signed a deal with Boon Rawd Brewery Company Limited to brew premium Thai lager Singha for the UK market.
The Kent-based brewer and pub company has been the sole distributor of Singha (5% ABV) in the UK since 2019. This evolution of the partnership will see the brand brewed and packed in 330ml and 630ml single bottles and 30l and 50l kegs at its Faversham brewery, with production already underway. Singha 330ml cans will continue to be imported.
Shepherd Neame will distribute UK-brewed Singha in keg and bottle to selected pubs in its 310-strong estate across London and the South East, and to on and off-trade customers nationwide. It will continue to manage Singha’s UK marketing strategy, sales, distribution and promotion.
Shepherd Neame Chief Executive, Jonathan Neame said, “We’re delighted to build on our successful partnership with Boon Rawd Brewery, drawing upon our well-established brewing credentials to produce Singha and continue working to raise its profile as an exceptional world lager throughout the UK.”
Boon Rawd Chief Executive Officer, Khun Bhurit Birombakdi said, “We are extremely happy to further strengthen our successful relationship with Shepherd Neame with this local brewing agreement. We both share the same family values and commitment to quality, and look forward to working together to continue serving our British consumers.”