The Royal Ashton Hotel in Taunton has been sold to growing hospitality management operator, Weston Super Mare-based Host.
Located in the heart of Taunton, this 37-bed hotel has undergone an extensive refurbishment program since it was acquired by the seller, East Meets South West Ltd in 2016.
This has included external rendering, reconfiguration of certain rooms to provide more family accommodation, WIFI access throughout the hotel, updating of the lobby, communal areas and en-suite bathrooms.
The sale marks Host’s first independent hotel purchase in the area. With more than 80 years of international and domestic hospitality experience, the group is known for its delivery of exceptional hospitality management services.
It combines its ‘people first’ approach with a commitment to continual training and development, which delivers an exceptional guest experience.
The current team will remain at the hotel to deliver existing services from guest relations to operations and maintenance.
Tim Jones, Chief Executive Officer at Host, said, “This is an exciting step forward for HOST RHM and demonstrates our commitment to the local area and is the start of a new portfolio of high performing hotels for Host.
'Drawing on our vast experience and knowledge, we’re looking forward to applying our innovative, people driven approach to the Royal Ashton Hotel and working with the team and the local supply chain to further maximise its full potential.”
Stephen Champion, Director at Christie & Co, who handled the sale, added, “We are delighted to have brokered the sale of the Royal Ashton Hotel, securing the future of the hotel and the staff who work within it. Demand for hotels in the South West remains high and we continue to see new and existing operators looking to buy quality assets with upside opportunity.”