More guests return to 60 Accor London hotels as staycation trend continues

With most of the restrictions lifted in England, Accor, the world leader in hospitality, is celebrating the return of guests at its 60-plus London hotels.

The results from customer survey of Accor’s most frequent guests and most engaged loyalty members shows urban locations are once again growing in popularity, with 62% of UK respondents saying major cities top their lists of favuored destinations over the coming months.

Accor's London and Greater London hotels are all within easy reach of some of the most spectacular arts, culture, architecture and shopping in the world, from classic favorites such as The Savoy and Sofitel London St James, and stylish new arrivals such as Mondrian Shoreditch London, which is opening in August.

Gaurav Bhushan, CEO, Lifestyle, Accor, said, 'London is one of the most exciting cities in the world and Accor’s diverse and exciting collection of hotels from all corners of the capital offer guests a taste of the city’s vibrancy - its art, culture, architecture, music and diversity.

'London is very much open and guests returning to the city will find our hotels and teams more energized than ever.

“As people flow back to London, we are particularly excited to invite visitors to experience our collection of lifestyle brands. We anticipate these hotspots will be as attractive to locals as they are to tourists, with outstanding cuisine, buzz-worthy nightclubs, engaging fitness clubs, spas, and more.”

Duncan O’Rourke, CEO Northern Europe, Accor, said, “London and its hospitality sector are incredibly happy to welcome visitors again, after a long, difficult year of travel restrictions and pandemic hardships.'

According to PWC UK, London’s inbound tourism is expected to exceed 11.7 million visits in 2021, up 21% on 2020, with anticipation of £6.6bn in spending.

O’Rourke added, 'Many of London’s biggest events that were cancelled in 2020 will also start to draw international visitors back to the city later this year.'