To celebrate the launch of Heinz [Seriously] Good Vegan Mayo into foodservice, Heinz has partnered with leading vegan food specialist What the Pitta! to bring its great-tasting new mayo to branches nationwide, via a delicious co-branded new special.
Heinz [Seriously] Good Vegan Mayo will feature in the operator’s new Doner Bap Special. The two-month tie-up, commencing this week, will see the special sold at What the Pitta! sites, which are currently open for delivery including Manchester, Brighton and Camden, London.
The Doner Bap Special sees Heinz [Seriously] Good Vegan Mayo top fresh salad, vegan cheese and What the Pitta! signature vegan doner.
Claire Traynor, Head of Foodservice at Kraft Heinz, said, “We are excited to partner with What the Pitta! – a well-loved and truly exciting innovator when it comes to all things vegan.
'We know that more and more people are choosing to follow a plant based diet, with veganism and flexitarianism continuing steadily on the rise. This brings a fresh opportunity for operators to satisfy this emerging consumer need with vegan menu options that don’t compromise on taste.
“Here at Kraft Heinz, we recognise the importance of offering our customers a plant-based mayo alternative that is versatile, easy to use and most importantly, tastes delicious. The Doner Bap Special created in partnership with What the Pitta! demonstrates how simple it is to adapt menus to be vegan-friendly using Heinz [Seriously] Good Vegan Mayo.”
What the Pitta! co-founder, Cem Yildiz added, “We are really looking forward to this collaboration – Heinz is a well-loved household brand and it’s great to see them embracing the plant-based movement but also supporting small businesses. Their Vegan Mayo has
already been really well received by the vegan community through their launch into retail and we’re excited to build on that.
“We were really impressed with the taste, thickness and how well the mayo holds up under heat which has been a real challenge for vegan mayo’s. We can’t wait to add this to What The Pitta’s first ever doner bap!”
The What The Pitta x Heinz Doner Bap is available for order via Deliveroo now.