Customers searching for products with added health and wellness credentials need look no further because AF Blakemore has launched SPAR’s Natural range into selected Blakemore Retail and independent SPAR stores.
SPAR Natural is a sub-brand with circa 30 products, all of which are 100% organic and responsibly sourced. A.F. Blakemore will initially be launching 15 of these lines into stores.
The range includes 12 prompts for shoppers looking to address allergies or follow a mindful approach to food and lifestyle, including vegan, vegetarian, organic, lactose-free, sugar-free, honey-free, gluten-free, wheat-free, dairy-free, egg-free, wild-grown and allergen-free.
Food Solutions & Retail Proposition Director Nikki Rogers commented: “The UK free-from market has more than doubled in value over the last five years, so this exciting range presents a big opportunity for our stores and retailers.
“Research shows that 49% of people believe that own-label free-from products are just as trustworthy as those from specialist free-from brands.
“The range will enable customers to make more informed choices, whether they are looking for on-the-go options or food for later. These products complement our existing ranges and are another great way for SPAR stores to differentiate themselves from competitors.”
The products A.F. Blakemore has launched across stores include pasta, fruit and nut bars, corn cakes, tortilla chips, block chocolate, olive oil and soya milk.
The SPAR Natural range already retails in 22 countries worldwide and is well established in SPAR across Europe.
A.F. Blakemore’s range launch is being supported across digital and social media as well as in-store.