Wonderland partners with Warner Bros to bring delivered immersive experience


Wonderland Restaurants has partnered with Warner Bros. Consumer Products to launch Wonderland At Home, a premium immersive boxed dining experience featuring some of the world’s most iconic brands from film and television delivered to the door in 2021.

The first box is now on sale to celebrate the global film release of Zack Snyder’s Justice League on 18 March.

Launching simultaneously in the UK and US, Wonderland At Home experiences offer exclusive digital content with original, imaginative, restaurant quality food and drink that serves super fans in an all new and innovative way. Consumers will also have the option of adding extra items such as alcohol or branded merchandise.

The Justice League inspired Wonderland At Home experience at £100 for two people, features a 'Mother Box' package containing innovative food and drink. The multi-course offering is inspired by the timeless stories and iconic DC characters from the Justice League including Batman, Superman, Wonder Woman, Cyborg, Aquaman and The Flash.

The first dish is an Aquaman-inspired take on the classic fish and chips. Icelandic cod piled high on a potato base, drizzled in a tart French dressing and topped with crispy beer batter scraps for that perfect crunch. All served as n a specially designed and branded sardine tin.

Designed by Michelin-starred chef Karl Odell, this is all the flavours of the coast direct to your kitchen. Vegetarian options are available.

Consumers will also be able to create a reinvention of the fan favourite Big Belly Burger, one of the fast-food brands from the DC universe, drink Koul Brau beer and Jitters Coffee, as well as make a Smallville-inspired dessert.

In addition, each box will contain surprise AR sensorial ‘extras’ which will drive the realisation of a new sector of at-home event experiences, marrying closely together with Warner Bros. exclusive digital content.

James Bulmer, Chief Creative Officer of Wonderland Restaurants, said, “Created out of lockdown, Wonderland At Home is here to disrupt the at-home dining experience and bring adventure to the table.

'Using Warner Bros. biggest and most emotive IPs we’re delivering fun and whimsical storytelling direct to people’s homes and onto their plates. For the first time, we are offering fans an incredible opportunity to connect on a much deeper level with their favourite movies and TV shows.”

Peter van Roden, Senior Vice President of Global Themed Entertainment at Warner Bros. Consumer Products commented: “We have worked closely with Wonderland to synchronise together the physical and digital worlds so that our fans get a multi-sensorial event-driven experience they’ll never forget all without leaving their home.”

Further events planned in 2021 include boxes inspired by more of the most popular and beloved Warner Bros. franchises.