Nescafé has released a new guide revealing the potential for local businesses to capitalise on the freshly ground coffee-to-go market.
The guide, called Brewing profits locally: One cup at a time, shows that almost two-thirds (61%) of consumers would be more interested in purchasing a freshly ground coffee-to-go if it was a well-recognised brand and at an affordable price under £2 a cup (compared to a coffee shop)1, making a strong case for the bean-to-cup coffee machine in local convenience stores (pricing is at the sole discretion of the retailer).
The research, which features a Onepoll survey of 1,000 regular coffee drinkers in the UK, also highlights the trend towards supporting local retailers, with 70% of consumers using them for ‘top-up’ shops and more than half (51%) citing a visit to their local convenience store as a way to support local businesses1.
The guide shows that quality, price and speed of service are the three most important factors for consumers when it comes to deciding to purchase coffee-to-go1.
Charlotte Smith, Category Manager – Coffee-to-go, Nestlé Professional UK & Ireland, said, “The guide underlines the huge potential for coffee-to-go in the convenience space. As more people shop and work locally, small business and convenience store owners have the opportunity to satisfy consumers and drive loyalty through a quality fresh bean coffee offering.”
“Our survey also shows that a trusted brand and affordable price point are important, making the Nescafé Mini Bean to Cup Coffee Machine ideally placed to help local convenience stores compete with coffee shops and tap into a new consumption occasion as local shoppers look to take coffee-to-go back to their home working spaces.”
Nescafé offers convenience retailers a range of coffee-to-go solutions, including the Nescafé & Go Machine, which is a quick and easy to use pre-filled cup solution, ideal for shops that serve up to 15 cups per day and who are looking to attract busy customers who want their favourite coffee, tea or hot chocolate.
Alternatively, the Nescafé Mini Bean to Cup Coffee Machine offers customers a fresh bean coffee-shop style experience – from espresso and Americano, to lattes, cappuccinos and hot chocolate. As an opening deal, members can benefit from two 600 cup bundles worth £2,400 when purchasing a qualifying Nescafé Mini Bean to Cup Machine.