Deliveroo, the UK’s fastest-growing food delivery company, is today launching a new partnership to deliver food to families in need across the capital. Deliveroo will deliver surplus food and fresh fruit and veg to the Felix Project, who will then distribute it to frontline charities and food banks.
Deliveroo has signed-up partners community retailer, Co-op and fresh fruit and veg suppliers Sheringhams to join this effort to feel families across the capital. This builds on both Deliveroo’s and Co-op’s support of Marcus Rashford’s campaign and commitment to end child food poverty.
The first deliveries with Co-op started during the school half-term from 11 stores in London and were delivered to the Felix Project depot in Enfield. Sheringhams have today committed hundreds of pieces of fresh fruit every single week, such as apples, bananas and satsumas.
This will expand across London in the coming weeks with the aim to reach 20,000 meals and 3,000 pieces of fresh fruit by Christmas. Felix Project is delivering this food to schools, holiday clubs, youth organisations, food banks, local charities, and COVID emergency food hubs across London.
This is part of a long-term commitment by the company to use its delivery network and partnerships to support those in need across the UK. Deliveroo has set up a new delivery unit within the company dedicated to delivering food to vulnerable groups, as well as frontline heroes such as NHS workers.
Will Shu, CEO and Founder of Deliveroo, said, “At Deliveroo we want to play our part in supporting families in need and we are committed to working with our partners to provide food to families this Christmas. Felix Project is doing incredibly important work at the moment and we’re pleased to be working with such great partners to make a contribution to families across London.”
Mark Curtin, CEO of The Felix Project said, “This Christmas The Felix Project will provide food for more than 2 million meals to help people going hungry over winter. We are incredibly grateful to partners like Deliveroo, Pret and The Co-op for helping us to get good food to good causes at such a vital time for so many in London.”
Kate Rodger, Food Redistribution Manager at Co-op said: “Hunger fighting charities such as The Felix project are a lifeline for those needing support to feed their families and as we face up to the coronavirus crisis, we’re determined to do everything we can to continue getting food to those who are most vulnerable. We know that a barrier for many food redistributing community groups is being able to get to collect the food, so by partnering with Deliveroo on this initiative we are thrilled we can help overcome this. As a nation we must step in and provide support to the communities who most need it and we can make a huge difference when we all work together.”