Pladis welcomes new chief marketing officer

Pladis has appointed Caroline Hipperson as its new chief marketing officer for the UK and Ireland.

In her new role, Hipperson will join the leadership team responsible for building and leveraging the Pladis brand portfolio in the UK & Ireland, which includes McVitie's, Jacob's, Carr's, Flipz and Go Ahead.

Hipperson’s last role was chief marketing officer at Holland & Barrett, which she joined in April 2018 and left 18 months later. While at the health-food retailer, Hipperson led the Me.No.Pause campaign, created by Pablo London, that won Transport for London's competition to increase diversity in advertising across the capital's transport network and was awarded £500k worth of ad space.

She left Holland & Barrett in August 2019 in the middle of an advertising review and was replaced by Nick Collard in the new position of chief customer and digital officer. Before Holland & Barrett, Hipperson worked at Bacardi as global vice-president for Martini. She has also worked at Unilever, GlaxoSmithKline and Carlsberg.

David Murray, managing director for the UK and Ireland at Pladis, said, 'Caroline’s diverse background and brand experience, together with her passion for leading teams, will be invaluable as we move towards the next phase of building a legacy for our incredible brands.'

Pladis is one of the fastest growing snacking companies in the world. The company was established in January 2016 when Yildiz Holding brought together United Biscuits, Ülker, Godiva Chocolatier and DeMet’s Candy Company as one global business.