Shepherd Neame introduces eco-friendly crackers

Shepherd Neame is aiming to cut down on waste without cutting out the fun this Christmas with the introduction of eco-friendly crackers.

When guests visit one of Shepherd Neame’s 70 managed pubs for a festive celebration, there’s a good chance they will find an eco-friendly cracker on the table.

They look and feel like traditional Christmas crackers, but the content inside is completely plastic free. The cracker as a whole also meets FSC (Forest Stewardship Council) requirements for both traceability and responsible sourcing.

The crackers are made by local firm Swantex, based in Swanley.

Graeme Endacott, Shepherd Neame’s Head of Retail Operations, said, “We are delighted to have teamed up with a local company on this project. The crackers are a bit of fun, but on a more serious note, demonstrate our ongoing company-wide commitment to reduce our impact on the environment.”