Costa Express, the UK’s leading innovator of barista quality, machine crafted coffee is today thanking customers for being part of Free Coffee Day.
The largest sampling campaign in the brand’s history saw over 3,000,000 individual cups of coffee given away across 8,500+ machines across the UK.
Challenging the nation’s perception of self-serve; Styrofoam cups, abysmal freeze-dried coffee and powdered milk, the campaign encouraged consumers to try a cup of Costa Express which is made with the same fresh signature Mocha Italia coffee beans and fresh semi-skimmed milk you would expect in a Costa Coffee store.
The state-of-the-art machines also serve sumptuous hot chocolates and a selection of syrups so drinks can be personalised according to taste.
The Costa Express signature Latte won approval of Brits everywhere, with 1.1m cups being dispensed. A very close second was the indulgent Costa Express Hot Chocolate, which was dispensed 1m times.
Then came: 400k Cappuccinos, 180k Mochas, 130k White Americanos and 100k Black Americanos.
Costa Express Managing Director, Scott Martin said, “WOW! What a phenomenal outcome. We want to say a big thank you to our loyal, devoted customers and welcome new customers who helped us celebrate Free Coffee Day with a free cup of their favourite drink.
'We were delighted to hear that people had enjoyed their drink and also looked to recycle their cup through one of our stores – a great win! A thank you is also extended to our fantastic partners who were amazing at managing long queues and demand ten times that of a usual day.”
“Out of our 8,500+ machines across the UK, less than 1% experienced an unresolved technical issue, but we do appreicate that this still meant people may not have been able to get hold of their free coffee, so we apologise to those who couldn’t get their favourite drink from their selected machine.
“It’s safe to say that the response to Free Coffee Day, not only at our machines, but through the thousands of responses via social media demonstrates that it’s truly a new dawn in the self-serve industry.
'Costa Express is leading the pack we’re not afraid to say that we’re showing up the poor offerings led by competitors. It turns out we didn’t need to give people three million reasons to try our coffee; just the one quality experience to make it part of their new daily routine.”