Oseyo opens latest Korean food & culture store

Korean food and culture hub, Oseyo has opened its seventh supermarket at 73-75 Charing Cross Road, part of Shaftesbury’s new Central Cross development in London’s West End within Chinatown London.

The 2,600 sq ft store offers a vibrant array of Asian favourites such as kimchee, noodles, mochi and a fresh ingredients section, as well as Korean household appliances such as talking rice cookers, plus music, accessories and make up.

Located next to the recently opened eSports café, Wanyoo, the supermarket has been designed by an in-house team and features a Korean pancake station exclusive to the Central Cross store.

Julia Wilkinson, Head of Group Restaurant Strategy at Shaftesbury, commented: “Oseyo is a fantastic addition to this thriving part of the West End. Oseyo’s eagerly anticipated launch has been a great success, with their modern Korean offer perfectly complementing Chinatown London’s current line-up of Asian supermarkets.'

Isaac, Kweon, Operations Coordinator at Oseyo, added, “With its position to Chinatown and fantastic footfall, we couldn’t think of a better location than Central Cross for our latest supermarket.

'We are delighted to bring Korean food, music and culture to London’s West End, and with our new site, will offer even more products manufactured by the Oseyo brand, offering tourists, office workers and local Londoners an exciting new all-day grocers.”