Dominvs to rebrand just-acquired E1 hotel to Hampton by Hilton


Dominvs Group has acquired Arbor City Hotel in Central London to add to its UK hospitality portfolio. Arbor City, located at 12-20 Osborn Street, London E1 is a 4-star hotel comprising 115 rooms and suites, with meeting and events space including a cinema room and a large function room.

Dominvs Group is partnering with Hilton Worldwide to rebrand Arbor City to a Hampton by Hilton, as part of its London focused strategy. The group is exploring options for development and expansion of the existing building in order to add more than 150 rooms to the property, through the utilisation of the open surface level car park at the rear of the hotel to cater to the high demand for hotel accommodation in this location.

Arbor City is located in the heart of East London, on Brick Lane, with the City just 5 minutes away on the District Line and Shoreditch only a 15 minute walk away. Tower Hamlets Council is seeking to significantly invest in Brick Lane in the coming years and this hotel expansion could help match this vision.

Sean Brookes, Chief Operating Officer of Dominvs Group, commented, “We are very pleased to announce our partnership with Hilton Worldwide on this project.

'This deal represented a great opportunity to acquire an established hotel in a key location to add to our growing UK-wide hotel portfolio. Sites include two luxury and upper upscale hotels currently in development in St Paul’s and Tower Bridge, as well as Old Marylebone Road, Holborn, Heathrow, Hammersmith, Milton Keynes, Bath, Oxford City Centre, York, Glasgow and Aberdeen.

'With an extension of the property planned, this will more than double the current room inventory, adding to a portfolio of over 2000 hotel rooms in London and the Regions.”

Aldgate continues to undergo high levels of regeneration and has excellent connectivity, making it a key area of investment for Dominvs Hospitality. The hotel is situated within a short walk to several phenomenal developments, such as the new large office schemes Aldgate Tower and the Relay Building and also 30 St Mary’s Axe. Arbor City is less than 2 minutes walk from Aldgate East station, a Zone 1 station on the District line between Tower Hill and Whitechapel and on the Hammersmith & City line between Liverpool Street and Whitechapel.