New ROK Stars sales director for London & SE England

ROK Stars PLC, the consumer products company co-founded by John Paul DeJoria and Jonathan Kendrick, has appointed drinks industry veteran, Matt Russell, as Regional Sales Director of its ROK Drinks division, covering London and the South East of England.

Jonathan Kendrick said, 'Now we are increasingly successful in terms of sales in the US, Germany and China as well across the UK, Matt’s primary task, initially at least, will be to further push our portfolio of ABK Bavarian Craft Beer, Bogart’s Spirits from our distillery in California and our range of Graffiti Wines into London and the South East of England.'

Kendrick added, 'His enormous experience in managing large On Trade accounts will be of great value to ROK Drinks.'

Matt Russell commented, 'With my 20 years experience in the drinks industry, I'm delighted to have joined the team at ROK and am keen to get to grips with the sales of our portfolio of award-winning drinks in the UK market.'