The Deltic Group, the UK’s largest operator of premium late-night bars and clubs, has reported that like-for-like sales grew 8.2% in the four weeks to 31 December 2017, continuing its track record of materially outperforming the market.
The company saw strong trading over the Christmas period with sales up 8.2% on a like-for-like basis, and pre-booked Christmas party bookings increased by 20%. A record New Year’s Eve saw 76,500 admissions, with total sales of £2.4m, up 2.6%.
The period also saw £200k invested in headline DJs across 37 venues for New Year’s Eve, and 10,000 bottles of Champagne and prosecco sold.
The firm saw great results from the new social media investment, achieving a reach of over 6 million and engagement of 2.2 million users.
Peter Marks, Chief Executive of The Deltic Group, said, “We’ve seen a strong trading period in December, with total sales up 8.2% on the previous year, and a record New Year’s Eve. This follows a fantastic student fresher’s season and Halloween.
'The strong performance was further aided by the refurbishment programme that continues to yield great results, and the focus on entertainment and premium service and products. It is anticipated that the first full refurbishment programme will be completed over the coming financial year.
“I believe that our recent performance reflects the Group’s quality brands, well invested estate, industry leading central sales and social media campaigns and dedication to customer service, in tune with the appetite amongst consumers for great nights out, particularly on special occasions.”