Anheuser-Busch InBev (AB InBev) and Keurig Green Mountain, Inc. (Keurig) have entered into a joint venture focused on the research and development of an in-home alcohol drink system.
The venture, which will bring together the expertise of both companies, will build on the Keurig KOLD technology and system innovations (a current chilled beverage machine, pictured), and AB InBev’s brewing and packaging technology, and evolve them within the realm of the full adult beverage category, including beer, spirits, cocktails and mixers.
Nathaniel Davis, CEO of the new venture, said, “We’re thrilled to be moving forward with this joint venture and look forward to working closely with the Keurig Green Mountain team to explore the possibilities of what we can achieve together. We can’t wait to get started.”
Bob Gamgort, Keurig Green Mountain CEO, added, 'We are excited to partner with AB InBev to develop a new system for the adult beverage category. We look forward to combining our capabilities and technologies to deliver innovation for consumers.'