Admiral Taverns launches new agreement for first-time licensees

Admiral Taverns is evolving the way it works with new licensees. The community pub group is launching a dedicated agreement, designed specifically to deliver extra support and help for new pub market entrants or those taking their first Admiral pub.

The specially-created Business Support Agreement (BSA), which will run for a set period of six months, provides licensees with bespoke training programmes, access to business insights from a range of industry experts, and an unrivalled portfolio of products and equipment.

Importantly, it will also see licensees signing up to open-book accounting and stocktaking services, giving Admiral an opportunity to work more closely with them on the financial management and planning elements of their businesses.

The BSA is designed to be a gateway agreement – a stepping stone to a longer-term substantive tenancy, typically lasting between three and five years.

Suzanne Smith, head of recruitment and people development, said, “How we work with new licensees as they enter a pub and run it for those initial months has been a huge area of focus for us. Experience tells us it’s a critical time – for the pub and for the development of the licensee – and can define whether he or she makes a success of the pub and of course themselves.

“This new agreement includes a package built specifically for this time, designed to help licensees navigate what is, by nature, a challenging and demanding period, with extra support in crucial areas as well as a very targeted training and development programme. It represents an extra up-front investment for us, which is hopefully a good message for incoming licensees as it demonstrates our support for, and belief in, them and what they are trying to achieve.”

As part of the new agreement, Admiral’s business development managers (BDMs) will work closely with licensees on critical business management areas such as pricing, profit control and margin management.