Pubs, restaurants and bars in Britain’s top cities enjoyed a promising end to 2022 as consumers returned for the first normal Christmas for three years, the new ‘Top Cities’ report from CGA by NielsenIQ and Wireless Social has today revealed.

In the six-week festive period from 20 November 2022 to 1 January 2023, eight of Britain’s 10 most populous cities recorded more wireless log-ins than they did in the equivalent period in 2019 for the first time—a strong indicator that consumer visits are returning to pre-COVID levels.

Six of the 10 cities saw sales beat the six-week period three years ago, following two festive seasons when hospitality was hit hard by restrictions and consumers’ concerns.

However, soaring costs for businesses and consumers alike have dampened growth, and after adjustments for inflation hospitality sales across the top 10 cities remain well below pre-pandemic levels. Rail strikes also reduced visits to pubs, bars and restaurants in city centres in December.

The ‘Top Cities’ report combines sales data of more than 8,000 pubs, bars and restaurants from CGA’s Managed Volume Pool of over 8,000 pubs, bars and restaurants, with check-in data gathered from over one million log-ins from Wireless Social to produce a ‘vibrancy’ ranking of the 10 cities.

Glasgow tops the list ahead of Birmingham and Manchester, after increasing both sales and check-ins on 2019. It is the fourth time in a row that these cities have shared the top three spots.

CGA’s separate Hospitality Market Monitor with AlixPartners indicates that central Glasgow and Birmingham both now have more than 6% (-6.2% and -7.1% respectively) fewer licensed premises than they did in December 2021, the highest year on year closure rate out of the top cities, suggesting that reduced competition between pubs, bars and restaurants may be helping to grow sales in these areas for managed operators.

At the other end of the rankings London is bottom for the fifth successive period, as the return of sales and footfall after COVID continues to lag other cities, despite steady improvement over 2022. See below for the full list of cities.

Julian Ross, founder and CEO of Wireless Social, said, “Footfall and sales were expected to significantly increase over Christmas, due to it being the first festive period without any trading restrictions for three years, so it was somewhat of a relief that the period provided a much-needed boost to the industry.

'However, the winter blues feel a lot stronger than usual right now due to the myriad challenges and issues that are out of business leaders’ control, and only time will tell how the sector ultimately recovers and bounces back.”

(source: CGA, image: pexels)