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The Breakfast Group to launch Lucy Wong in Fitzrovia this month

Famed for curating elevated experiences for over 30 years across its award-winning bars and restaurants, The Breakfast Group will launch its latest venue on Thursday 23 February in Fitzrovia.

Lucy Wong is an eclectic underground cocktail bar with a hidden outdoor terrace in the heart of Central London. It's a tribute to the 1957 novel ‘The World of Suzie Wong’ by Richard Mason - a beautifully written love story and time capsule of Hong Kong in the late-50’s.

Lucy Wong. the imagined daughter of the novel’s title character, Suzie Wong. is a London socialite famed for the glamorous parties she hosts in her Fitzrovia apartment.

Inspired by the book’s setting of Hong Kong in the 50’s, whilst featuring a nod to the later eras - 60’s, 70’s & 80’s with The Breakfast Group’s founder, Eric Yu’s own memories of growing up in Hong Kong, Lucy Wong will bring back a decadent timeless glamour to Rathbone Place with decor inspired by Chinese design, cocktails, Dim Sum and roast meats.

The Breakfast Group’s founder, Eric Yu shared, “Lucy Wong will be an exciting launch for us in London – a new style and concept for our bars and restaurants and a site that is very special for me. It’s a tribute to my mother and allows me to tell my story of growing up in Hong Kong. The cocktails will be simply amazing, with Dré Masso providing his expertise.”

The cocktail list at Lucy Wong reads as a curated selection of signature creations, which change regularly and are inspired by old classics with an inventive Asian twist including the Shanghai 75, Cherry Blossom Manhattan and Dragon Old Fashioned to name a few.

The conception of these limited-edition signature cocktails is overseen by renowned mixologist Dré Masso. Award-winning Dré has been involved with the global cocktail scene for over 27 years, working and running bars in the UK, The Americas and Southeast Asia; claiming UK bartender of the year as well as securing the legacy of The Breakfast Group’s Opium Bar in the 50 Best Cocktail bars in the UK.

The dining experience at Lucy Wong gives guests an opportunity to share quintessential Cantonese cuisine, including succulent roast meats and Dim Sum platters, all perfectly paired with unique Asian-inspired cocktails.

In the evenings, Lucy Wong becomes a pleasure-seeking playground with live music and chanteuse singers