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Harrods partners with SevenRooms to elevate dining experience.

Harrods, one of the world’s most celebrated department stores has today partnered with SevenRooms, a guest engagement and retention platform for the hospitality industry.

Fourteen of Harrods exceptional restaurants, bars and cafes within its Knightsbridge store are now using SevenRooms to elevate its reservation and guest experience.

Available to book via SevenRooms are Harrods’ portfolio of high-profile Michelin-starred Chefs including Harrods Social by Jason Atherton (dish pictured), Tom Kerridge’s Kerridge’s Fish & Chips, Kama by Vineet Bhatia and Gordon Ramsay Burger.

Customers can also book celebratory drinks at the Baccarat Bar, which won Imbibe’s Best Themed Drinks List in December 2020, in addition to several other well-regarded restaurants and bars.

SevenRooms is the only end-to-end hospitality technology platform purpose-built to help operators acquire, engage, and retain more guests. It combines data, personalisation, and automation into one platform -- helping operators to create exceptional experiences that boost profitability and drive repeat business.

For today’s consumers, experience is everything, and data has become the key to unlocking loyalty. Leveraging SevenRooms, Harrods is able to use this same approved data to more deeply understand their dining customers and create personalized experiences that keep them coming back.

Ashley Saxton, Head of Restaurants at Harrods, said, “After many months of restaurant closures, and in a world where e-commerce is thriving, we are pleased to celebrate the return to dining and welcome customers back to Harrods for the unparalleled retail experience that we are celebrated for.

'We take pride in the dining experience that we offer at Harrods and through our partnership with SevenRooms, we are able to elevate this even further and tailor our customers’ individual experiences to suit their personal preferences.

'It’s this level of exceptional attention to detail and customer service that is so unique to Harrods that ensures our customers get the most out of their visits and return time and time again.”

Danilo Mangano, Managing Director, International at SevenRooms, said, “Harrods is known and recognised across the world for its top-notch customer experience and highly personalised service, reimagining retail to encompass so much more than shopping.

'We are thrilled to work with a brand with such rich heritage, whose roots are firmly entrenched in British culture, to help elevate its first-class customer experiences.

'In this increasingly digital, e-commerce-focused environment, retailers are turning to food and beverage (F&B) to create holistic experiences for their shoppers that capture demand from digital channels and bring the guest into their brick-and-mortar spaces.

'A shopping trip today is so much more than just a one-hour wander around a department store. It has become a full day excursion in its own right, combining a traditional retail experience with reimagined food and beverage concepts at every turn.'

He continued, 'Harrods is solidifying itself as an industry leader by adopting new F&B technology like SevenRooms that helps them leverage approved data to exceed the expectations of their guests on every visit, across every restaurant or bar.

'Consumers are craving experiences now more than ever, but the ‘experience economy’ has evolved. Today’s consumers want experiences that are unique, personalised and engaging -- not mass produced.

'SevenRooms’ data-driven, guest-centric platform empowers each member of staff to bring the very best of Harrods to each and every customer, creating memorable visits that drive loyalty that lasts a lifetime.”

SevenRooms powers 14 of Harrods’ food and beverage properties including:
Harrods Social by Jason Atherton
Kerridge’s Fish & Chips
Gordon Ramsay Burger
Baccarat Bar
The Tiffany Blue Box Café
Kama by Vineet
The Grill
The Sushi Bar
Pasta Evangelists
The Harrods Tea Rooms
Perrier-Jouët Champagne Terrace
Chai Wu
Café Juliette
Caviar House & Prunier