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Dylans eyes expansion of Dine At Home through major retailers

Dylan’s, the acclaimed waterfront restaurants in North Wales, situated in the beautiful towns of Menai Bridge, Criccieth & Llandudno, is planning expansion into major UK retailers with the launch and extension of its Dine At Home range, as sales surged by 200% year on-year in 2020

Founded in 2012, Dylan’s mission statement and constant mantra is to celebrate the local produce, character and natural beauty of North Wales.

The Dylan’s restaurants all sit at the water’s edge, serving up spectacular views and showcasing the best locally sourced, seasonal produce. The Dylan’s menu includes some of the very best seafood sourced directly from the Strait such as their world famous Menai mussels, lobster and Anglesey sea bass.

The restaurants have seen commercial and critical success, in 2019, Dylan’s served a staggering 330,000 customers, and was completely booked during the holiday season. At the peak of the season, the restaurants were turning away 1,000 people a day.

In 2016 Dylan’s invested in a Prep-Kitchen and Head Office facility, a hub of operations, to help take pressure off their chefs in the restaurants. Fresh produce arriving at the hub could be distributed to the restaurant after being prepared, fresh daily, providing the kitchen team with more social working hours.

The hub proved vital during the events of the COVID-19 pandemic, providing a platform for development and a side-ways move into retail whilst all the restaurants were closed.

The prep-kitchen, originally a half a million pound investment to take some pressure off the Dylan’s kitchen, proved fruitful for the creation and growth of the Dylan’s Dine At Home range.

With the pandemic highlighting the vulnerability of the restaurant model, Dylan’s looked to elevate the business, turning their attention to producing thousands of ready meals and distributing them to vulnerable people across North Wales. This further sparked the idea of an at home range, offering the best of the restaurant, to be enjoyed during lockdown.

The restaurant reported a huge success in demand for it’s at home products and has continued to expand and offer the at home range via store pick up or online.

Made with the freshest ingredients and prepared with pride by Dyaln’s chefs on Anglesey | Ynys Môn, the recipes have been tried and tested to recreate the Dylan’s experience at home.

Key dishes in the Dine At Home range include Dylan’s Fish Pie, Dylan’s Chicken In A Basket, Dylan's Welsh Lamb Hotpot and Dylan’s Cauliflower Mac n Cheese, all of which are the most popular dishes in the restaurants.

For dessert, dishes include Dylan’s Sticky Toffee Pudding, Dylan’s Bara Brith Bread & Butter and Dylan’s Bakewell Tart.

Available to order online for nationwide delivery, Dylan’s also offers a range of sauces (sweet or savory), oils and chutneys.

The homemade savory sauces include BBQ, Sweet Chilli, Red Sauce, Celtic Dragon Sauce for Mussels, Tartare Sauce with Pickled Samphire, Brown Sauce and BBQ Sauce with Penderyn Whisky.

The sauces alone have seen a growth in sales of 300% year on year in 2020.

The meals are more popular than ever with them being sold in their own Dylan’s shop, situated in Menai Bridge, as well as selling to 15 other shops in the local area and the North West.

Following the initial success of the Dine at Home range, Dylan’s has looked to expand it further, introducing a series of new starters and sides.

The new additions include Penderyn BBQ Chicken Wings, Crab Arancini, Dylan’s Croquetas, and two side dishes Vegetable Medley and Dylan’s Chips.The Dylan’s Chips in particular have been created to rival the very best pre-prepared chips on the market.

Dylan’s is now looking to take its Dine At Home range further, with the ambition to secure listings with major retailers across the UK, expanding its reach geographically to reach new customers.

The Dylan’s brand, created and owned by David Evans and Robin Hodgson, consists of three award winning waterside restaurants in the beautiful towns of Menai Bridge, Criccieth & Llandudno, The Dylan’s Hub and Dine At Home range.

Well-known establishments by locals and nationwide, Dylan’s has created a menu that celebrates everything good about North Wales.