Skegness Pier's owner, Mellors Group has begum the building of a luxury daytime bar, Playa at the Pier, which is expected to be the ultimate summer hot-spot for those wanting to unwind and get away from it all.
Offering a rooftop style experience, the new pop-up venue will be the first new build resort of its kind in Skegness this year. It's set to elevate the seaside town to new heights and ensure it’s the ultimate staycation destination for UK families.
Situated on the Skegness Pier deck, Playa at the Pier will offer stunning sea views and live music, and will house stylish pool pods.
Paige Harris, Head of Marketing at Mellors Group, said, “After such a difficult year for the travel and tourism industry, we’re really excited to announce that building has commenced on the new pop-up experience, Playa at the Pier.
“This new family experience is the perfect place for parents to relax and unwind by the pool whilst the kids play in the many entertainment areas.
“There’s so much coming to the Pier in 2021 and we’re thrilled to welcome back families, old and new to Skegness Pier for the ultimate British staycation.”
Playa at the Pier is one of three exciting new attractions to the Skegness Pier, with more information being revealed very soon.
The three new and exciting experiences join a multitude of pre-existing attractions, from bowling, to laser quest, to escape rooms and bar areas.