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Provenance Village Butcher expands with 5th site

On Sunday 11 April, London's Provenance Village Butcher will throw open the doors to its new South Kensington shop, welcoming the neighbourhood with a free 250g sirloin steak for the first 50 customers.

To celebrate, they are giving away 45 day-aged sirloin steaks from their supplier Taste Tradition in North Yorkshire to their new customers (available on a first-come-first-served basis), at a time that coincides with the end of lockdown and the start of the long-awaited BBQ season.

To claim their free steak, customers will simply need to sign-up to Provenance Village Butchers newsletter prior to visiting, and show the email confirmation at the counter when ordering.

Provenance Village Butcher is a modern, family butchers that serves some of the highest quality produce from carefully selected British family farms that use traditional farming methods (free range, grass fed and high welfare) - in a way that is respectful, sustainable and in tune with nature. They foster long lasting relationships with suppliers, most of whom they have worked with since their first shop launched in 2013.

The group sites are based in and around west London, and offer same-day delivery to most London postcodes too.

Uniquely, Provenance often employs former chefs and hospitality staff to run the counters, meaning their customers get the benefit of professional cooking advice: tips on marinade and preparation, which cuts are best to use for which dishes etc. This modern approach to staffing means Provenance offers a refreshing, accessible and approachable service not always found in the sector.

It also means the pantry and deli items are curated by experts and feature some of the best suppliers in the UK and beyond from The Estate Dairy, Nonya’s Secrets, Husk and Honey, Sauce Shop, Caravan and many more.

Provenance Village Butcher aims to cater to a variety of cooking tastes, influences and budgets and as such offer a real breadth of product. Always well sourced and of premium quality, the counters offer regularly changing, seasonal cuts of meat, from more regular everyday cuts to rare breeds and aged meats.

Each shop also offers a range of products from marinated cuts, such as the iconic Flat Iron chicken, to sausages and burgers made in-house. A very modern approach to a very traditional industry.

Launched in 2013 by Tom Gibson, Struan Robertson, Erin Hurst and Guy Gibson, Provenance Village Butcher has five shops in the heart of West London: Notting Hill (the original site), Chelsea, Little Venice, Queens Park and this latest site in South Kensington.

The team hand-deliver their produce to homes across London in refrigerated vans, offering a same-day delivery service across the Capital.