From today, Morrisons is offering cuts of pork, gammon, sausages and bacon at knockout prices, to help British pig farmers.
Britain is a significant exporter of pork. However, for the last six weeks the EU has taken substantially less British meat. As a consequence, a pork mountain is building up on British farms, and pig farmers are struggling to find a home for their produce.
Morrisons has stepped in by slashing pork prices for 10 weeks from 22 February. It hopes the offers will boost demand and play a part in helping the farmers out.
The prices of all of Morrisons British pork products will be cut. A pork shoulder – normally costing £4.20 per kilo – will cost just £2; a pork loin – normally costing £6 per kilo – will cost just £4; and a pork tenderloin – normally costing £7.50 – will cost just £6. The majority of Morrisons The Best Sausages and Bacon will also be on offer at 2 for just £4, and all of Morrisons British gammon will be cut by one third to just 90p per 100g.
Morrisons is also offering bacon or sausage sandwiches and a hot drink to take away from their cafes for only £3. Customers can pre-order their take away for pickup.
Sophie Throup, Head of Agriculture at Morrisons, said, “Britain produces some of the finest pig breeds and pork products in the world. But pig farmers are currently facing difficult times.
'We’re British farming’s biggest supermarket customer and feel it’s our duty to help. So we’re introducing knockout deals across our store - and hope this will encourage our customers to help farmers by buying more pork.”
Morrisons is British farming’s biggest supermarket customer. And has its our own expert Livestock and Produce Teams, who work directly with farmers, and take meat, fruit and vegetables direct from farms to its 18 meat, fruit and vegetable preparation sites.