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Sainsbury’s unveils new Fresh Food Market format

Shoppers in Hempstead Valley will be the first to sample Sainsbury’s new “Fresh Food Market” with the retailer unveiling a new look and feel shopping experience.

The new format is brought to life with a market-style presentation of fresh fruit and vegetables, new signage and a focus on seasonality and proud British heritage. Sainsbury’s is committed to championing the freshest food at the most affordable price and is confident customers will really enjoy this spacious, safe and inviting shopping environment.

The relaunch of Hempstead Valley’s food hall is part of a multi-million pound store redevelopment and a great example of Sainsbury’s new plan to put food back at the heart of the business. The redevelopment started in June and is due for completion in February next year. The upgrade represents one of the largest individual investments by Sainsbury’s in a store renewal this year.

The store redevelopment reveals Sainsbury’s latest thinking in format and store design including updates to decorative imagery, lighting and fixturing. The pilot will also allow Sainsbury’s to review how customers and colleagues interact with the new environment and will keep customers updated on where and when they can expect to see more of this new and exciting shopping experience.

The complete Hempstead Valley store upgrade will provide local customers with a brighter, fresher superstore with a spacious layout and enhanced product and service offering. The store is also getting a new Argos store in store, and updated Tu clothing and Home section. The nearby petrol station will also reopen in a few weeks after also undergoing refurbishment work.

Other updated sections in the store now complete include the refreshed café, new look bakery, hot pizza counter, self-serve patisserie counter, food-to-go hub, beauty department and floral offering.

Graham Biggart, Sainsbury’s Commercial Operations Director, said, “At Sainsbury’s we put food first and our new Fresh Food Market is a great example of what we are doing to delight our customers in our stores and showcase our brilliant products. We have created an environment that is both exciting and easier for our customers to shop our delicious, nutritious and great value food.

'We have also designed the Fresh Food Market to be operationally simpler for colleagues to replenish and maintain. We’re looking forward to hearing what our customers and colleagues think of the new format and design as we prepare to roll out more changes across our stores in the future.”

Patrick Dunne, Sainsbury’s Property Director, said, “Hempstead Valley marks the start of a new style superstore that gives our customers the product choice they want alongside the convenience we know they need. I’m confident the new look store will appeal to Hempstead Valley residents and be a true shopping destination.

'We’ve proudly served the local community for over 40 years and this significant investment will ensure we’re best placed to serve the community long into the future.

' We appreciate the patience of the community as we continue to redevelop their local store and I thank everyone that has been working on this project over the last few months to ensure we can continue to trade throughout the works.”