Six Tossed healthy eating stores have been bought out of administration by a new company called BNW Food Ltd, and expects to create at least 50 jobs.
BNW has been set up by the former managing director of Tossed, Neil Sebba and commercial director of Zest Food, Angelina Harrisson.
Zest Food, which operated the Tossed and Vital Ingredient brands, was placed into administration and all staff were made redundant after an unsuccessful trial reopening period in June due to low footfall from the pandemic.
A soft launch is being planned at the Clerkenwell store next week, and further stores are expected to open in the coming weeks, including a delivery kitchen at Foodstars Battersea. BNW is in discussions to secure several more stores and expects to create at least 50 new jobs in central London by the end of September.
Sebba commented, 'The last six months have been impossible for food service in London, and to see Zest go into administration in July was extremely difficult for everyone concerned.
'Angelina and I are delighted to be given the opportunity to save this wonderful brand, and hope to create at least 50 new jobs in the coming weeks. We are thrilled that Londoners will still be able to get their Tossed fix, either in person, when they return to their offices, or on delivery.
'No doubt the winter trading in London will remain extremely difficult as the Covid-19 situation unfolds, but we are working with a group of landlords and an administrator who have approached this crisis collaboratively. This is refreshing, and speaks volumes for the strength of our brand and our plans for its reopening and beyond.'