Tomorrow, Paul, the 38-strong French artisan bakery and patisserie group, is set to launch its first nationwide range of bread-baking kits and product bundles, ‘Paul at Home’.
‘Paul at Home’ features eight bundles, all available for next day delivery across mainland UK.
The bread-making kit contains everything you need to bake the perfect loaf at home including 500g strong white bread flour, 15g active dried yeast, a bread proving basket, a PAUL cotton sac a pain for keeping the bread fresh, a dough scraper, and recipe booklet; whilst the larger bread kit includes rolled oats, 1kg of strong white bread flour and 1kg of multigrain bread flour.
As well as the baking kits there are also other sets available including a selection of three Paul jams with a branded cotton tote bag: and a coffee and hot chocolate box featuring 1L of Paul hot chocolate, 250g Paul freshly ground coffee and a Paul Keep Cup.
Acknowledging the times we live in, the ‘Paul at Home’ range also includes a ‘Back to Work’ kit complete with branded Keep Cup and a reusable knife, fork and spoon.
CEO Mark Hilton commented, “We are thrilled to be launching our ‘at Home’ range and expanding our delivery operation UK-wide. Consumers will no longer need to be near to a Paul shop to experience our artisan bread, premium jams, signature hot chocolate etc.
'Artisan freshly baked bread is synonymous with the Paul brand so launching with a bread-making kit was a no brainer. The plan is to expand the range further with new items scheduled to be released later this year and into 2021.”
As well as the Paul at Home range, the brand is also expanding its delivery service across Greater London with a next day delivery service (when ordered by 12 noon) across Zones 1 and 2, and a newly launched range available on Amazon Fresh - available in most parts of London, Surrey and Hertfordshire on both Amazon Fresh and Prime Now platforms.