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Yumpingo responds to diners demand for simplicity with new platform

New insight from Yumpingo, the leading provider of customer insight and engagement solutions for the hospitality sector, reveals that 60% of customers want simplicity when dining out.

The insight, which stems from analysis of tens of thousands of pieces of customer feedback, gathered at some of the nation’s leading hospitality operators, also detailed that two thirds of diners felt their experience was negatively impacted by the new COVID-19 safety procedures, but that clear communication of safety measures is important to them.

In recognition of this insight, as well as the increasingly complicated digital journey for customers, Yumpingo has this week launched Yumpingo Central, a new guest engagement platform that seamlessly connects all front of house digital services onto one personalised, fully branded mobile web portal, accessed by a single QR code.

Yumpingo Central simplifies the guest’s digital experience – something which has become congested with multiple QR codes and online touch points – streamlining how businesses launch and communicate new digital services to guests.

Through a single QR code, businesses can personalise their own mobile web portals to include information on menus; track & trace solutions; order and payment technology*; and a comprehensive guest review portal that delivers real-time actionable customer insight.

Gary Goodman, CEO of Yumpingo, said, “Adapting to the new normal has accelerated the way guests use their smartphones to consume information in venues. Yumpingo Central has been designed to enable all operators to easily introduce new digital services that enhance and complement the guest experience across the hospitality industry.

“We can see from our data that customers have tended to be more forgiving during these exceptional times, but that they are increasingly looking for a simple, streamlined experience.

'Our new product meets this demand and concisely signposts customers to vital information that not only streamlines their experience, but crucially, gathers actionable insight that will drive loyalty, something which is going to be more important than ever as the industry navigates the Autumn months.”

In recognition of the ongoing pandemic, Yumpingo is offering Yumpingo Central for free**